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Not Just A PC Shop

What are the main forms of footfall passing the window i.e. pedestrians, motorists?
Our shop is situated in the town centre of Sleaford. We have a prime location, therefore both motorists and pedestrians can see our shop clearly, and we are in the busiest area of the town.

Who / what types of customers are you trying to appeal to?
Anyone with a computer, tablet or smart phone! We pride ourselves on creating an accessible platform for all types of customers, whereby they can feel they're welcome to approach us with any question or problem. Our posters are high-impact, informative, and make it clear to the customers that they are very welcome to come in store and ask us for more details.

Why did you design the display the way you have?
Our shop front has a large amount of window space, and the positioning of the main door means that we decided to opt for high-impact A0 posters to draw attention to our shop. We've used bold lettering with concise information to inform potential customers of the services and products that we offer. The posters are also designed using our brand colours, blue and green, so that all the visual elements of the shop front are consistent.

How well does it draw people and encourage them to visit?
Ever since we put up our poster advertising in the windows, we have had a noticeable increase in interest. A lot more people are stopping to look, and we have had an increase in enquiries  relating to the information that is displayed on the posters.